Your Social Media Game Plan for More Reach, More Soul & More Sales
Hey, love, you. Yes, you’re scrolling, wondering if your posts are landing or just echoing. You’re hungry for more, more clarity, more connection, more results. You deserve a content strategy that works with your life, your values, and your growth, not one that burns you out or leaves your voice lost.
This post is for you if you want to:
Show up everywhere your people are, without feeling like you’re shouting
Serve value so deeply that they trust you before you ever have to sell
Use structure (hello 7-2-1 + omnipresence) so you can stay consistent without the overwhelm
Feel aligned, empowered, nourished while growing
Let’s build your roadmap.
What Is This 7-2-1 + Omnipresence You Keep Hearing About?
Omnipresence = being visible wherever your audience hangs out, across platforms & formats, in a way that feels you. Not spammy, but strategic consistency.
7-2-1 Mix means:
• 7 pieces of content that teach, heal, inspire, help, no sales pitch
• 2 pieces that deepen connection, behind-the-scenes, values, your flair, questions, and community love
• 1 piece that directly offers something, your course, coaching, call-to-action
This mix lets you be seen, trusted, loved, and then asked for. When you lead with value & alignment, you shift from “post hoping someone cares” → “post knowing people are already waiting for what you share.”
What You Should Be Posting: Formats & Types That Actually Move the Needle
Here are content types that your people want in 2025:
Carousel posts, static images + graphics, short how-to tips, myth-busters & mistakes to avoid.
Short-form video / Reels / TikTok: approachable, real, unpolished (yes, there’s space for that raw energy).
Stories / Lives (more for connection), ask questions, take polls, share your values or behind the scenes.
Curated content: share what someone else said / what you read that shook you / tips from others, then add your twist.
Testimonials / case-studies / social proof soft insert.
SEO & Pillar Blog Strategy: Fuel That Calendar
Because what you post on socials should feed & be fed by your blog / website. That’s what gives you staying power.
What to do:
Write a pillar article centered around your main keyword(s): e.g. “what to post social media to get results,” “social media posting strategy 2025,” “7-2-1 posting plan for coaches/network marketers.”
Make that article deep: cover formats, timing, mistakes, examples, FAQs.
Use FAQ schema so your content gets pulled into searches / featured snippets.
Inside that article, embed soft offers / freebies (templates, worksheets).
Link from smaller, related blog posts into that pillar → builds topical authority.
Promote that pillar heavily: repurpose chunks into carousels, tweets, reels; share with your email list; use in your content calendar as a spine for multiple posts.
The Flip Shutdown No One's Talking About (And Why That Silence is the Real Problem)
Mindset & YOU: What to Remember so This Actually WORKS
Showing up 80% real + imperfect > 20% perfect + absent. You’re building trust, not flawless content.
Don’t compare someone else’s highlight reel to your behind-scenes. You bring something unique. They can’t replicate your combination of vibe + voice + experience.
Rest + boundaries are strategy. Burnout kills momentum.
Celebrate small wins: a DM, a saved post, a share, that’s traction.
You are already magnetic. Your sovereignty, your voice, your energy are your edge. Use them.
Karen Hewitt