Your brand is telling a story
We Show You what your audience is actually hearing.
We identify the Archetype your audience is responding to and give you the clarity to shift into the identity you truly want to lead with.
Start here. Move with intention. Rise with clarity.
➡️ Every journey starts with the Disruption Archetypes™ Diagnostic.
Disruption Archetypes™ Diagnostic
Transformation Pathways
Communities
Speaking & Partnerships
You’ll get a clear identity breakdown, your Disruption Archetype™, a Heat Scale™ reading, and an insights-driven behavior review that shows how your presence is landing, and where alignment wants to shift.
Choose 1:1 identity work or group-based momentum and walk away with aligned messaging, a strategic direction that makes sense for the way you think, and a structure that supports sustainable growth, not burnout.
Our membership blends self-paced learning, live trainings, and practical resources created for sustainable visibility, grounded leadership, and authentic community, without overwhelm or pressure.
From identity-driven branding to inclusive leadership and modern community-building, our talks deliver high-energy clarity, actionable insights, and fresh perspectives that activate audiences and empower teams.
Ideal for conferences, summits, and collaborative partnerships.
FEATURED IN
Showing up online can feel like a guessing game!
Especially when you’re doing your best but still not getting the response you hoped for.
We bridge the space between what you intend to say and what your audience is actually picking up, so your presence finally feels aligned, understood, and true to who you are.
Let’s Get To The Tea.
I’m Karen Hewitt, a Harvard-certified disruptive strategist, social media growth expert, and unapologetically pink-haired powerhouse.
I’ve rebuilt my life after surviving domestic violence, navigated agoraphobia, and grown multiple businesses while raising five incredible kids. I understand what it’s like to build something meaningful while carrying real-world challenges most people never see.
Along the way, I created a blend of identity work, strategy, and storytelling that lets you show up online in a way that feels true, ethical, and sustainable, without sliding into spammy tactics or performative marketing.
Through the Disruption Archetypes™ framework, my team and I help entrepreneurs understand how their brand is being experienced, close the perception gap, and create content that connects, converts, and feels like them.
Let’s build your clarity, your authority, and a brand you’re proud of.
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